GUL doesn't look like other watches. Other watch manufacturers make delicate flowers - we make real hardcases. They make sophisticated watches - we make sporty, colourful statements. They make watches for people with fat wallets - we make them for regular people. And while others make copies, we're busy making the real thing. GUL doesn't look like other watches. It has all the attitudes of the natural-born rebel. An individual style. And of course it's 100% genuine. GUL was born in the water. It was originally a surfer's watch - tough, waterproof and attractive.But above all - it was different.